The More You Discover...

The less you know. It's funny; since I started this blog, I've been coming across various things that I feel I should know about, but surprisingly don't. Today, woxy.com joins the likes of Richard Branson news, The World/Inferno Friendship Society, and Newsmap as something I found that makes me feel as if I've been living in a cave.

The latest incarnation of woxy (or 97x -- Bam! -- The future of rock and roll, as Dustin Hoffman puts it in Rain Man) was born on July 16th, 2004. After selling the rights to the 97.7FM broadcast frequency on January 16 of the same year, Doug and Linda Balogh brought the radio station they had owned and revamped for 21 years to the digital age.

After developing a name for themselves as one of the best "Alternative and Modern Rock" stations in the world -- listeners from the UK were tuning in to the simulcast webcasts back in the glory days of 33.6k dial-up -- WOXY felt confident in the destruction of its semi-tangible radio presence. Retaining the rights to basically everything formerly WOXY (as I said before, only the frequency it formerly broadcast on was actually sold), they pioneered the internet radio revolution as arguably the first major station to broadcast solely online.

As much as I disagree with some of the results of the PLUG Independent Music Awards, I'm confident (after listening to some webcast-and-lounge-series action) that woxy.com deserved its wins in the "Podcast of the Year" and "Internet Radio Station of the Year" categories. And thusly, le blogged!